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An upstart

E Lund Friedman

Automotive News, Mar 12, 2001, p.17

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  • Title:
    An upstart
  • Author: E Lund Friedman
  • Subjects: Automobile Industry ; Automobiles ; Advertising Campaigns ; Marketing ; Subaru of America Inc
  • Is Part Of: Automotive News, Mar 12, 2001, p.17
  • Description: Creating Subaru's all-wheel-drive identity was a struggle, and now Temerlin McClain must redefine the successful brand to attract "born to drive" performance buffs. The advertising objectives of Subaru, especially as it pertains to the marketing of its Impreza WRX high-performance car, are discussed.
  • Language: English
  • Identifier: ISSN: 00051551 ; E-ISSN: 15577686
  • Source: © ProQuest LLC All rights reserved
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