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Concise encyclopedia of advertising

Kenneth E Clow Donald Baack c2005

Available at GFC MSU Weaver Library  Reference  (HF5803.C59 2005 REF )()

  • Title:
    Concise encyclopedia of advertising
  • Author: Kenneth E Clow
  • Donald Baack
  • Subjects: Advertising -- Encyclopedias
  • Description: Acceleration Principle -- Ability to Search -- Account Executive -- Action-Inducing -- Conative Message Strategy -- Adaptation --Administrative Complaint -- Advertising Agency Selection -- Advertising Appeals -- Advertising Campaign Management -- Affect Referral -- Affective Components of Attitudes -- Affective Message Strategies -- Aided Recall -- Alternative Media -- Animation Execution -- Appeals (Advertising) -- Attitude -- Attitude or Opinion Tests -- Attribute Positioning -- Authoritative Execution -- Behavioral Evaluations of Advertisements -- Benefit Segmentation -- Better Business Bureau -- Brand -- Brand Equity -- Brand Extension -- Brand Image
    Brand Loyal Consumers -- Brand Message Strategies -- Brand Parity -- Brand Positioning -- Brand Spiraling -- Business Buying Centers -- Business-to-Business Buying Process -- Business-to-Business Segmentation -- Buyers -- Buying Community -- Campaign Duration -- Carryover Effects -- Cause-Related Marketing -- Cease and Desist Order -- Children's Advertising -- Clutter -- Co-Branding -- Cocooning -- Cognitive (Component of Attitude) -- Cognitive Dissonance -- Cognitive Mapping -- Cognitive Message Strategies -- Communication -- Communication Market Analysis -- Comparative Message Strategy -- Competitive Analysis -- Competitor Positioning Strategy -- Complementary Branding -- Comprehension Test
    Conative (Component of Attitude) -- Conative Message Strategies -- Concept Testing -- Conjunctive Heuristics -- Consent Order -- Constraints -- Consumer Decision-Making Process -- Consumer Promotions -- Contests and Sweepstakes -- Continuity -- Cooperative Advertising Program -- Cooperative Branding -- Copytesting -- Corporate Advertising -- Corporate Image -- Corporate Logo -- Corporate Advertising -- Corrective Advertising -- Cost per Thousand (CPM) -- Cost per Rating Point -- Coupons -- Creative Brief -- Creatives -- Cultural Symbol Positioning Strategy -- Customer Analysis -- Cyberbait
    Day-After Recall (DAR) -- Decay Effects -- Deceptive and Misleading Advertisements -- Deciders -- Decoding -- Decorative Models -- Demographics -- Demonstration Execution -- Derived Demand -- Direct Marketing -- Dramatization Execution -- Dual Channel Marketing -- Effective Frequency and Effective Reach -- Elaboration Likelihood Model (ELM) -- Encoding Process -- Emotional Appeals -- Emotional Message Strategy -- Emotional Reaction Tests -- Evaluation of Alternatives (Purchasing Decision Process) -- Evaluation Criteria of Advertisements -- Evoked Set -- Executional Framework -- Expert Authority -- External Search -- Event Marketing -- Family Life Cycle -- Family Brand -- Fantasy Execution
    Fear Appeal -- Federal Communications Commission (FCC) -- Federal Trade Commission -- Flanker Brands -- Flighting Schedule (Advertising Campaign) -- Focus Groups -- Food and Drug Administration (FDA) -- Free Standing Inserts (FSI) -- Frequency -- Generation X -- Gatekeeper -- Generic Message Strategy -- Geodemographic Segmentation -- Geographic Segmentation -- Globally Integrated Marketing Communications -- Green Marketing -- Gross Impressions -- Gross Rating Points (GRP) -- Hedonic, Experiential Model (HEM) -- Heredity and Home Environment -- Hierarchy of Effects Model -- Humor Appeals -- Hyperbole Message Strategy -- Image -- Identification -- Impression Management -- Impressions -- Impulse Decisions -- Influencers -- Information Search -- Informative Execution -- Ingredient Branding
    Integrated Marketing Communications -- Internet Advertising -- Interstitial Advertising -- Intrusion Value -- Involvement -- Leverage Points -- Joint Demand -- Magazine Advertising -- Market Segmentation -- Marketing Mix -- Means-Ends Conceptualization of Components for Advertising Strategy (MECCAS) -- Means-Ends Theory -- Media Buyers -- Media Mix -- Media Multiplier Effect -- Media Planners -- Media Planning -- Media Service Companies -- Media Strategy -- Message Evaluations -- Message Strategy -- Message Theme -- Modified Re-Buy -- Motivation (Information Search) -- Multiattribute Approach -- Musical Appeals -- National Advertising Division (NAD) -- National Advertising Review Board (NARB)
    New Task Purchases -- Newspaper Advertising -- Noise -- Opportunity Analysis -- Opinion Tests -- Outdoor Advertising -- Persuasion -- Persuasion Analysis Evaluation -- Physiological Arousal Tests -- Point-of-Purchase Advertising -- Portfolio Tests -- Positioning Strategies -- Positioning Advertising Copytesting (PACT) -- Postpurchase Evaluation -- Pre- and Posttest Analysis -- Preemptive Message Strategy -- Premiums -- Price-Quality Relationship Positioning Strategy -- Problem Recognition -- Product Class -- Positioning Strategy -- Product User Positioning Strategy -- Promotional Message Strategy -- Psychogalvanometer -- Psychographics -- Public Relations -- Puffery -- Pulsating Schedule of Advertising
    Pupillometric Meter -- Purchase Decision --Radio Advertising -- Ratings -- Rational Appeals -- Reach -- Reaction Tests -- Recall Tests -- Receiver -- Recency Theory -- Recognition Tests -- Resonance Message Strategy -- Sales-Response Function Curve -- Sales Promotions -- Scarcity Appeals -- Segmentation by Age -- Segmentation by Ethnic Heritage -- Segmentation by Gender -- Segmentation by Generations -- Segmentation by Geographic Area -- Segmentation by Income -- Segmentation by Industry -- Segmentation by Product Usage -- Segmentation by Size -- Sender -- Severity -- Sex Appeal -- Similarity -- Slice-of-Life Execution -- Social Responsibility Advertising -- Source Characteristics
    Specialty Advertising -- Spokespersons and Sources -- Sponsorship Marketing -- Standardization -- Straight Re-Buy -- Stereotyping -- Stimulus Codability -- Storyboard -- Substantiation (of Advertising Claims) -- Sweepstakes -- Target Market Analysis -- Tag Line -- Television Advertising -- Testimonial Execution -- Theater Tests -- Three-Exposure Hypothesis -- Threshold Effects -- Top Choice -- Top of Mind Brand -- Trade Regulation Rulings -- Trade Promotions -- Traffic Manager -- Transmission Device -- Unaided Recall -- Unique Selling Proposition Message Strategy -- Use or Application Positioning Strategy -- Users -- Utility -- Variability Theory -- Values -- Viral Marketing -- Visual Consistency -- Visual Esperanto -- Visual Images -- Vulnerability Warmth Meter -- Wheeler-Lea Amendment -- Appendix: Advertising Resources
  • Publisher: New York : Best Business Books : The Haworth Reference Press
  • Creation Date: c2005
  • Format: xiii, 213 p. ; 23 cm..
  • Language: English
  • Identifier: ISBN0789022109 (hard : alk. paper);ISBN0789022117 (soft : alk. paper)
  • OCLC Number: 55633547
  • Institution Zone MMS ID: 991000016929703376$$I01TRAILS_MSU_GFC
    991000610499703370$$I01TRAILS_MSU_BILLINGS
    991000523199703375$$I01TRAILS_MSU_NORTH
    991010000903403368$$I01TRAILS_MSU
  • Network Zone MMS ID: 9910406405403366
  • CKEY: 1149658$$I01TRAILS_MSU_GFC1149658$$I01TRAILS_MSU_BILLINGS1149658$$I01TRAILS_MSU_NORTH
  • Source: 01TRAILS ALMA
    01TRAILS ALMA

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