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Advertising and photography: rhetoric and representation

Malcolm Barnard 2020

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  • Title:
    Advertising and photography: rhetoric and representation
  • Author: Malcolm Barnard
  • Subjects: Studies in the Creative Arts and Writing not elsewhere classified ; Documentary ; Jacques Derrida ; Rhetoric ; Studium/punctum ; Roland Barthes ; Advertising
  • Description: The essay argues that documentary and rhetorical functions of photography are present in all photographs. Thus to every advertising, or rhetorical photograph there is a documentary element. And to every documentary photograph, there is a rhetorical element. This argument is constructed by following Derrida and showing how the punctum (as found in the work of Roland Barthes) is actually not a point and that because it is not a point, the documentary function is not the only function: culture and therefore persuasive and rhetorical elements can now ‘get in’ to the photograph.
  • Creation Date: 2020
  • Language: English
  • Source: Loughborough University Institutional Repository

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