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An incentive-aligned mechanism for conjoint analysis

Ding, Min

Journal of marketing research : JMR, 2007, Vol.44(2), pp.214-223 [Peer Reviewed Journal]

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Counting chickens before the eggs hatch : associating new product development portfolios with shareholder expectations in the pharmaceutical sector

Grewal, R. ; Chakravarty, A. ; Ding, M. ; Liechty, J.; Chakravarty, Anindita ; Ding, Min ; Grewal, Rajdeep ; Liechty, John

International journal of research in marketing : IJRM ; official journal of the European Marketing Academy, 2008, Vol.25(4), pp. 261-272 [Peer Reviewed Journal]

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by this author/creator:

  1. Ding, Min
  2. Ding, M
  3. Liechty, J
  4. Liechty, John
  5. Grewal, R.

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