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Models for innovation diffusion
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Models for innovation diffusion

Vijay Mahajan Robert A Peterson (Robert Allen), 1944- c1985

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2
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A Rose by Any Other Name: Are Family Firms Named After Their Founding Families Rewarded More for Their New Product Introductions?

Kashmiri, Saim ; Mahajan, Vijay

Journal of Business Ethics, 2014, Vol.124(1), pp.81-99 [Peer Reviewed Journal]

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3
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Values that Shape Marketing Decisions: Influence of Chief Executive Officers’ Political Ideologies on Innovation Propensity, Shareholder Value, and Risk

Kashmiri, Saim ; Mahajan, Vijay

Journal of Marketing Research, April 2017, Vol.54(2), pp.260-278 [Peer Reviewed Journal]

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4
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Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams

Nath, Pravin ; Mahajan, Vijay

Journal of Marketing, 1 January 2011, Vol.75(1), pp.60-77 [Peer Reviewed Journal]

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5
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An analysis of e-business adoption and its impact on business performance

Wu, Fang ; Mahajan, Vijay ; Balasubramanian, Sridhar

Journal of the Academy of Marketing Science, 2003, Vol.31(4), pp.425-447 [Peer Reviewed Journal]

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6
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Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams

Nath, Pravin ; Mahajan, Vijay

Journal of Marketing, 1 January 2008, Vol.72(1), pp.65-81 [Peer Reviewed Journal]

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7
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When Is a Preannounced New Product Likely to Be Delayed?

Wu, Yuhong ; Balasubramanian, Sridhar ; Mahajan, Vijay

Journal of Marketing, 1 April 2004, Vol.68(2), pp.101-113 [Peer Reviewed Journal]

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8
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The Effect of Reward Structures on the Performance of Cross-Functional Product Development Teams

Sarin, Shikhar ; Mahajan, Vijay

Journal of Marketing, 1 April 2001, Vol.65(2), pp.35-53 [Peer Reviewed Journal]

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9
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New Product Diffusion Models in Marketing: A Review and Directions for Research

Mahajan, Vijay ; Muller, Eitan ; Bass, Frank M.

Journal of Marketing, 1 January 1990, Vol.54(1), pp.1-26 [Peer Reviewed Journal]

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10
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Assessing the Impact of Competitive Entry on Market Expansion and Incumbent Sales

Mahajan, Vijay ; Sharma, Subhash ; Buzzell, Robert D.

Journal of Marketing, 1 July 1993, Vol.57(3), pp.39-52 [Peer Reviewed Journal]

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