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Country Crock? You'd better believe it's butter; Unilever's latest entry is the real deal, but Shedd's buyers might not bite.(News)(Unilever Ice Cream and Frozen Food)

Thompson, Stephanie

Advertising Age, March 13, 2006, Vol.77(11), p.12

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DiGiorno keeps delivery theme for new promo; In a twist on tagline, brand pledges big payoff for not delivering pizzas.(Kraft Foods Inc. advertising campaign)(Brief Article)

Thompson, Stephanie

Advertising Age, April 2, 2001, Vol.72, p.37

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Schwan's song: Big budgets; Ad change aims for larger share of the pizza pie.(Schwan's Consumer Brands North America to increase ad spending)(Brief Article)(Statistical Data Included)

Thompson, Stephanie

Advertising Age, Oct 15, 2001, Vol.72, p.4

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Dough Boy goes into deep freeze; Pillsbury moves from refrigerator to freezer section.(with Home Baked Classics)(Brief Article)

Thompson, Stephanie

Advertising Age, Oct 8, 2001, Vol.72, p.4

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Peter Littlewood; vp-marketing services, masterfoods usa.(Special Report: Media Mavens)(Brief Article)

Thompson, Stephanie

Advertising Age, Sept 30, 2002, Vol.73(39), p.S6

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Marie on the road. (ConAgra Inc. markets Marie Callender line of frozen dinners to upscale consumers)(Brand Builders)

Thompson, Stephanie

Brandweek, Jan 13, 1997, Vol.38(2), p.17(2)

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SMART RESTART.(Heniz's Weight Watchers' Smart Ones frozen dinners)

Thompson, Stephanie

Brandweek, May 18, 1998, Vol.38(20), p.5(1)

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Pepperidge Farm pushes into meal biz with frozen pot pies

Thompson, Stephanie

Brandweek, Apr 5, 1999, Vol.40(14), p.14

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Pie in the sky

Thompson, Stephanie

Brandweek, Dec 16, 1996, Vol.37(48), pp.23-24

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Ben & Jerry's Enters Wellness Arena With Herbally Spiked Icy Smoothies

Thompson, Stephanie

Brandweek, March 29, 1999, Vol.40(13), p.6(1)

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