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Adoption of new and really new products: the effects of self-regulation systems and risk salience

Herzenstein, Michal Posavac, Steven S ; Brakus, J. Joško

Journal of marketing research : JMR, 2007, Vol.44(2), pp.251-260 [Peer Reviewed Journal]

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Just give me another chance: the strategies for brand recovery from a bad first impression

Muthukrishnan, A. V Chattopadhyay, Amitava

Journal of marketing research : JMR, 2007, Vol.44(2), pp.334-345 [Peer Reviewed Journal]

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3
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Product contagion: changing consumer evaluations through physical contact with "disgusting" products

Morales, Andrea C Fitzsimons, Gavan J

Journal of marketing research : JMR, 2007, Vol.44(2), pp.272-283 [Peer Reviewed Journal]

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Understanding impulsive eaters' choice behaviors: the motivational influences of regulatory focus

Sengupta, Jaideep Zhou, Rongrong

Journal of marketing research : JMR ; Journal of marketing research, 2007, Vol.44(2), pp.297-308 [Peer Reviewed Journal]

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5
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Article
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Reservation price as a range: an incentive-compatible measurement approach

Wang, Tuo Venkatesh, R ; Chatterjee, Rabikar

Journal of marketing research : JMR, 2007, Vol.44(2), pp.200-213 [Peer Reviewed Journal]

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6
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Article
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Transfer-appropriate processing, response fluency, and the mere measurement effect

Janiszewski, Chris Chandon, Elise

Journal of marketing research : JMR, 2007, Vol.44(2), pp.309-323 [Peer Reviewed Journal]

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7
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Article
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Social context and advertising memory

Puntoni, Stefano Tavassoli, Nader T

Journal of marketing research : JMR, 2007, Vol.44(2), pp.284-296 [Peer Reviewed Journal]

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8
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Article
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An incentive-aligned mechanism for conjoint analysis

Ding, Min

Journal of marketing research : JMR, 2007, Vol.44(2), pp.214-223 [Peer Reviewed Journal]

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9
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Article
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Choice goal attainment and decision and consumption satisfaction

Heitmann, Mark Lehmann, Donald R ; Herrmann, Andreas

Journal of marketing research : JMR, 2007, Vol.44(2), pp.234-250 [Peer Reviewed Journal]

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