skip to main content
Refined by: topic: Education remove author/creator: Zhang, Jing remove Journal Title: Journal of Advertising remove
Result Number Material Type Add to My Shelf Action Record Details and Options
1
Material Type:
Article
Add to e-Shelf

THE PERSUASIVENESS OF INDIVIDUALISTIC AND COLLECTIVISTIC ADVERTISING APPEALS AMONG CHINESE GENERATION-X CONSUMERS

Zhang, Jing

Journal of Advertising, 1 October 2010, Vol.39(3), pp.69-80 [Peer Reviewed Journal]

Full text available

View all versions

Personalize your results

  1. Edit

Refine Search Results

Expand My Results

  1.   

Searching Remote Databases, Please Wait