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Journal of marketing research : JMR
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Journal of marketing research : JMR
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Just give me another chance: the strategies for brand recovery from a bad first impressionMuthukrishnan, A. V Chattopadhyay, AmitavaJournal of marketing research : JMR, 2007, Vol.44(2), pp.334-345 [Peer Reviewed Journal]Full text available |
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