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Results 1 - 10 of 1,673  for TRAILS Collections

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The Implicit Association Test in Market Research: Potentials and Pitfalls

Gregg, Aiden P. ; Klymowsky, James

Psychology & Marketing, July 2013, Vol.30(7), pp.588-601 [Peer Reviewed Journal]

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Metrics in Sponsorship Research—Is Credibility an Issue?

Meenaghan, Tony ; O' Sullivan, Paul

Psychology & Marketing, May 2013, Vol.30(5), pp.408-416 [Peer Reviewed Journal]

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Redefining Confidence for Consumer Behavior Research

Simintiras, Antonis C. ; Yeniaras, Volkan ; Oney, Emrah ; Bahia, Tajinder K.

Psychology & Marketing, June 2014, Vol.31(6), pp.426-439 [Peer Reviewed Journal]

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Research in Arts Marketing: Evolution and Future Directions

Colbert, François ; St‐James, Yannik

Psychology & Marketing, August 2014, Vol.31(8), pp.566-575 [Peer Reviewed Journal]

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Consumption‐Focused Self‐Expression Word of Mouth: A New Scale and Its Role in Consumer Research

Saenger, Christina ; Thomas, Veronica L. ; Johnson, Jennifer Wiggins

Psychology & Marketing, November 2013, Vol.30(11), pp.959-970 [Peer Reviewed Journal]

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Bequest giving: Revisiting donor motivation with dimensional qualitative research

Sargeant, Adrian ; Shang, Jen

Psychology & Marketing, Oct 2011, p.980 [Peer Reviewed Journal]

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A dimensional qualitative research approach to understanding medically unnecessary aesthetic surgery

Rountree, Melissa ; Davis, Lenita

Psychology & Marketing, Oct 2011, p.1027 [Peer Reviewed Journal]

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Functional magnetic resonance imaging in consumer research: A review and application

Reimann, Martin ; Schilke, Oliver ; Weber, Bernd ; Neuhaus, Carolin ; Zaichkowsky, Judith

Psychology & Marketing, Jun 2011, p.608 [Peer Reviewed Journal]

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The Marketers' Prismatic Palette: A Review of Color Research and Future Directions

Labrecque, Lauren ; Patrick, Vanessa ; Milne, George

Psychology & Marketing, Feb 2013, p.187 [Peer Reviewed Journal]

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Consumer Decision Making on the Web: A Theoretical Analysis and Research Guidelines

Punj, Girish

Psychology & Marketing, Oct 2012, p.791 [Peer Reviewed Journal]

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