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Research

Anonymous

PR Week, Oct 21, 2005, p.P55

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The Shape of Marketing Research in 2021

Micu, Anca ; Dedeker, Kim ; Lewis, Ian ; Moran, Robert ; Netzer, Oded ; Plummer, Joseph ; Plummer, Joel

Journal of Advertising Research, 2011, p.213 [Peer Reviewed Journal]

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Should firms spend more on research and development and advertising during recessions?

Srinivasan, Raji Lilien, Gary L ; Sridhar, Shrihari

Journal of marketing, 2011, Vol.75(3), pp. 49-65 [Peer Reviewed Journal]

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Why We Need Better Measures Of Research Impact in Advertising: Considerations for Best Practices To Expand Research's Reach.(Speaker's Box)(Column)

Rodgers, Shelly

Journal of Advertising Research, 2018, Vol.58(4), p.385(5) [Peer Reviewed Journal]

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The Evolution of Neuromarketing Research: From Novelty to Mainstream: How Neuro Research Tools Improve Our Knowledge about Advertising

Stipp, Horst

Journal of Advertising Research, 2015, p.120 [Peer Reviewed Journal]

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From Silos to Synergy: A Fifty-year Review of Cross-media Research Shows Synergy Has Yet to Achieve its Full Potential

Assael, Henry

Journal of Advertising Research, 2011, p.42 [Peer Reviewed Journal]

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The march toward quality : the ARF's quality-enhancement process

Pettit, Ray

Journal of advertising research, 2010, Vol.50(2), pp. 120-124 [Peer Reviewed Journal]

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Agency-Generated Research of Consumer-Generated Content: The Risks, Best Practices, and Ethics

Dickinson-Delaporte, Sonia ; Kerr, Gayle

Journal of Advertising Research, 2014, p.469 [Peer Reviewed Journal]

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Evidence Proves The Future Is Now: Why Great Creative Needs Great Research

Campbell, Eileen

Journal of Advertising Research, 2011, p.222 [Peer Reviewed Journal]

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Political Management, Research and Development, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?

Martin, Kelly D ; Josephson, Brett W ; Vadakkepatt, Gautham G ; Johnson, Jean L

Journal of Marketing, May 2018, Vol.82(3), pp.87-107 [Peer Reviewed Journal]

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