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REKLAMLARA YÖNELİK DİKKATİN GÖZ İZLEME TEKNİĞİ İLE ÖLÇÜLMESİ VE BAĞLAM ETKİSİ

Yaman, Can ; Tomris Küçün, Nihan ; Güngör, Sezen ; Eroğlu, Sertaç

Journal of Life Economics, 2018, Vol.5(4), pp.221-232

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