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MĚŘRENI EFEKTIVNOSTI REKLAMY

Staňková, Pavla

E+M Ekonomie a Management, 2011, pp.117-129 [Peer Reviewed Journal]

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The Influence of Psychographic Variables on the Theory of Exit, Voice, and Loyalty of Customer Complaints Behaviour in Banks

Preko, Alexander ; Kwami, Samuel

Journal of Competitiveness, Dec 2015 [Peer Reviewed Journal]

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Consumer Behavior of College Students in the Czech Republic

Horáková, Monika

Journal of Competitiveness, Dec 2015 [Peer Reviewed Journal]

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Nákupní spád, nákupní chování a nákupní centra: príklad brnenské aglomerace (príspevek ke studiu denních urbánních systému)*/Retail Gravity Models, Shopping Habits and Shopping Centres: The Case of the Brno Agglomeration (a Contribution to the Study of Daily Urban Systems)

Kunc, Josef ; Tonev, Petr ; Frantál, Bohumil ; Szczyrba, Zdenek

Sociologicky Casopis, 2012, Vol.48(5), pp.879-910 [Peer Reviewed Journal]

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Lidské chování v prostoru a case: teoreticko-metodologická východiska*/Human Behaviour in Space and Time: Theoretical-Methodological Foundations

Frantál, Bohumil ; Klapka, Pavel ; Siwek, Tadeusz

Sociologicky Casopis, 2012, Vol.48(5), pp.833-857 [Peer Reviewed Journal]

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Vyuzití Paretova pravidla 80-20 pri zefektivnení prodejního sortimentu/The Utilization of the Pareto's Rule "80-20" in the Streamlining of Sales Range

Kucerová, Vladimíra ; Pinkava, Vojtech ; Zemanová, Anna

Trendy Ekonomiky a Managementu, 2014, pp.44-56 [Peer Reviewed Journal]

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Motivation of Online Buyer Behavior

Svatosová, Veronika

Journal of Competitiveness, Sep 2013 [Peer Reviewed Journal]

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Teoretická východiska politického brandingu: představení modelu voliče orientovaného na hodnotu značky a jeho metodologické ukotvení

Vašátková, Daniela

Stredoevropske Politicke Studie, 2017, pp.164-188 [Peer Reviewed Journal]

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Marketing Audit and Factors Influencing Its Use in Practice of Companies (From an Expert Point of View)

Lipnická, Denisa ; Dado, Jaroslav

Journal of Competitiveness, Dec 2013 [Peer Reviewed Journal]

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Analysis and Comparison of Factors Influencing University Choice

Navrátilová, Tereza

Journal of Competitiveness, Sep 2013, Vol.5(3) [Peer Reviewed Journal]

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