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Results 1 - 10 of 128,968  for Great Falls College MSU

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1
Material Type:
Journal
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PROMO (Danbury, Conn.)

1987

Online access

2
Great advertising campaigns : goals and accomplishments
Material Type:
Book
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Great advertising campaigns : goals and accomplishments

Nicholas Ind c1993

Available at GFC MSU Weaver Library  Stacks  (HF5837.I53 1993 )()

3
Negative campaigning
Material Type:
Electronic Book
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Negative campaigning

Margaret Haerens editor. 2014

Online access

4
Material Type:
Book
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OPTIONS, expanding educational services for adults : publicity kit.

United States. Office of Vocational and Adult Education.; National Center for Research in Vocational Education (U.S.) 1987

Available at GFC MSU Weaver Library  Stacks  (LC1045.L57 1987 )()

5
Real-Time Evaluation of E-mail Campaign Performance
Material Type:
Article
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Real-Time Evaluation of E-mail Campaign Performance

Bonfrer, André ; Drèze, Xavier

Marketing science (Providence, R.I.), 2009, Vol.28 (2), p.251-263 [Peer Reviewed Journal]

Full text available

6
Modeling advertising impact at campaign level: Empirical generalizations relative to long-term advertising profit contribution and its antecedents
Material Type:
Article
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Modeling advertising impact at campaign level: Empirical generalizations relative to long-term advertising profit contribution and its antecedents

Philippe Aurier ; Anne Broz-Giroux KARLI, Mélanie

Marketing letters, 2014-06-01, Vol.25 (2), p.193-206 [Peer Reviewed Journal]

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7
Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture
Material Type:
Article
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Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

Alden, Dana L ; Steenkamp, Jan-Benedict E.M ; Batra, Rajeev

Journal of marketing, 2018, Vol.63 (1), p.75-87 [Peer Reviewed Journal]

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8
All Aboard the Metro Rail? LTMRHL’s Campaign for Stakeholder Support
Material Type:
Article
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All Aboard the Metro Rail? LTMRHL’s Campaign for Stakeholder Support

Kaul, Asha ; Chaudhri, Vidhi

Asian Case Research Journal, 2018-06, Vol.22 (1), p.147-166 [Peer Reviewed Journal]

Full text available

9
The Effects of Brand Name Suggestiveness on Advertising Recall
Material Type:
Article
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The Effects of Brand Name Suggestiveness on Advertising Recall

Keller, Kevin Lane ; Heckler, Susan E ; Houston, Michael J

Journal of marketing, 2018, Vol.62 (1), p.48-57 [Peer Reviewed Journal]

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10
Campaign Advertising and Election Outcomes: Quasi-natural Experiment Evidence from Gubernatorial Elections in Brazil
Material Type:
Article
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Campaign Advertising and Election Outcomes: Quasi-natural Experiment Evidence from Gubernatorial Elections in Brazil

BERNARDO S. DA SILVEIRA ; JOÃO M. P. DE MELLO

The Review of economic studies, 2011-04-01, Vol.78 (2), p.590-612 [Peer Reviewed Journal]

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