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Article
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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses

Avramova, Yana R De Pelsmacker, Patrick ; Dens, Nathalie

The journal of brand management : an international journal, 2018, Vol.25(6), pp. 500-518 [Peer Reviewed Journal]

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Brand placement in text: the short- and long-term effects of placement modality and need for cognition

Avramova, Yana R ; De Pelsmacker, Patrick ; Dens, Nathalie

International Journal of Advertising, 03 September 2017, Vol.36(5), pp.682-704 [Peer Reviewed Journal]

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Article
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Brand placement repetition in a fictional text

Avramova, Yana R ; De Pelsmacker, Patrick ; Dens, Nathalie

International Journal of Advertising, 02 January 2017, Vol.36(1), pp.38-59 [Peer Reviewed Journal]

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Review
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Emotion and moral judgment

Avramova, Yana R. ; Inbar, Yoel

Wiley Interdisciplinary Reviews: Cognitive Science, March 2013, Vol.4(2), pp.169-178 [Peer Reviewed Journal]

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  1. Avramova, Y.R.
  2. Avramova, Yana R
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  4. De Pelsmacker, Patrick
  5. De Pelsmacker, P

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