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Results 1 - 10 of 38  for Great Falls College MSU

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Cobranding arrangements and partner selection: a conceptual framework and managerial guidelines.(CONCEPTUAL/THEORETICAL PAPER)

Newmeyer, Casey E. ; Venkatesh, R. ; Chatterjee, Rabikar

Journal of the Academy of Marketing Science, 2014, Vol.42(2), p.103(16) [Peer Reviewed Journal]

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R&D, Marketing Innovation, and New Product Performance: A Mixed Methods Study

Grimpe, Christoph ; Sofka, Wolfgang ; Bhargava, Mukesh ; Chatterjee, Rabikar

Journal of Product Innovation Management, May 2017, Vol.34(3), pp.360-383 [Peer Reviewed Journal]

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Reservation Price as a Range: An Incentive-Compatible Measurement Approach

Wang, Tuo ; Venkatesh, R. ; Chatterjee, Rabikar

Journal of Marketing Research, 1 May 2007, Vol.44(2), pp.200-213 [Peer Reviewed Journal]

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The name-your-own-price channel in the travel industry: an analytical exploration.(Management Insights)(Brief article)

Wang, Tuo ; Gal - Or, Esther ; Chatterjee, Rabikar

Management Science, June, 2009, Vol.55(6), p.v(1) [Peer Reviewed Journal]

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Optimal monopolist pricing under demand uncertainty in dynamic markets

Raman, Kalyan ; Chatterjee, Rabikar

Management Science, Jan 1995, Vol.41(1), p.144 [Peer Reviewed Journal]

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The Innovation Diffusion Process in a Heterogeneous Population: A Micromodeling Approach

Chatterjee, Rabikar ; Eliashberg, Jehoshua

Management Science, Sep 1990, Vol.36(9), p.1057 [Peer Reviewed Journal]

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Decoupling novelty from R&D: The importance of marketing innovation for performance
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Decoupling novelty from R&D: The importance of marketing innovation for performance

Grimpe, Christoph ; Chatterjee, Rabikar ; Bhargava, Mukesh

Academy of Management Proceedings, 01/2014, Vol.2014(1), p.13838

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A typology of brand alliances and consumer awareness of brand alliance integration

Newmeyer, Casey ; Venkatesh, R. ; Ruth, Julie ; Chatterjee, Rabikar

Marketing Letters, 2018, Vol.29(3), pp.275-289 [Peer Reviewed Journal]

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Investments in Exploitation and Exploration Capabilities: Balance Versus Focus

Sarkees, Matthew ; Hulland, John ; Chatterjee, Rabikar

Journal of Marketing Theory and Practice, 01 January 2014, Vol.22(1), pp.7-24 [Peer Reviewed Journal]

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The Name-Your-Own-Price Channel in the Travel Industry: An Analytical Exploration

Wang, Tuo ; Gal-Or, Esther ; Chatterjee, Rabikar

Management Science, Jun 2009, pp.968-979 [Peer Reviewed Journal]

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