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Results 1 - 10 of 84  for Great Falls College MSU

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Selling the Premium in Freemium

Gu, Xian ; Kannan, P.K ; Ma, Liye

Journal of Marketing, November 2018, Vol.82(6), pp.10-27 [Peer Reviewed Journal]

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Pricing strategies for information products with network effects and complementary services in a duopolistic market

Xu, Biao ; Yao, Zhong ; Tang, Pengfei

International Journal of Production Research, 18 June 2018, Vol.56(12), pp.4243-4263 [Peer Reviewed Journal]

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Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application

Chica, Manuel ; Rand, William

Journal of Marketing Research, October 2017, Vol.54(5), pp.752-767 [Peer Reviewed Journal]

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Who Spends Money to Play for Free? Identifying Who Makes Micro-transactions on Social Casino Games (and Why)

Kim, Hyoun ; Hollingshead, Samantha ; Wohl, Michael

Journal of Gambling Studies, 2017, Vol.33(2), pp.525-538 [Peer Reviewed Journal]

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Making Digital Freemium Business Models a Success: Predicting Customers’ Lifetime Value via Initial Purchase Information

Voigt, Sebastian ; Hinz, Oliver

Business & Information Systems Engineering, 2016, Vol.58(2), pp.107-118 [Peer Reviewed Journal]

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Converting freemium customers from free to premium—the role of the perceived premium fit in the case of music as a service

Wagner, Thomas ; Benlian, Alexander ; Hess, Thomas

Electronic Markets, 2014, Vol.24(4), pp.259-268 [Peer Reviewed Journal]

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Les Sciences Humaines et Sociales, moteurs de l’accès ouvert : la preuve par Cybergeo

Kosmopoulos, Christine ; Pumain, Denise

Cybergeo : revue européenne de géographie / European journal of geography, 03 August 2018 [Peer Reviewed Journal]

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Analysis of Freemium Business Model Considering Network Externalities and Consumer Uncertainty

Chen, Wuhua ; Hua, Zhongsheng ; Zhang, Zhe ; Bi, Wenjie

Journal of Systems Science and Systems Engineering, 2018, Vol.27(1), pp.78-105 [Peer Reviewed Journal]

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Effects of micro transactions on video games industry

Tomić Nenad

Megatrend Revija, 01 January 2017, Vol.14(3), pp.239-257 [Peer Reviewed Journal]

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Freemium Business Models as the Foundation for Growing an E-business Venture: A Multiple Case Study of Industry Leaders

Günzel-Jensen, Franziska ; Holm, Anna B

Journal of Entrepreneurship, Management and Innovation, 2015, Vol.11(1), pp.77-102 [Peer Reviewed Journal]

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