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Results 1 - 10 of 17,530  for Great Falls College MSU

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1
Branding health services : defining yourself in the marketplace
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Book
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Branding health services : defining yourself in the marketplace

Gil Bashe; Nancy J Hicks; Amy Ziegenfuss 2000

Available at GFC MSU Weaver Library  Stacks  (RA410.56.B72 2000 )()

2
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Article
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What it takes to create product images that sell.(My Turn)(Editorial)

Lentz, Kyle

Chain Drug Review, Sept 28, 2015, Vol.37(15), p.44(2)

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3
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Article
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The Space-to-Product Ratio Effect: How Interstitial Space Influences Product Aesthetic Appeal, Store Perceptions, and Product Preference

Sevilla, Julio ; Townsend, Claudia

JMR, Journal of Marketing Research, Oct 2016, Vol.53(5), p.655 [Peer Reviewed Journal]

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4
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Article
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The Self-Expressive Customization of a Product Can Improve Performance

Kaiser, Ulrike ; Schreier, Martin ; Janiszewski, Chris

JMR, Journal of Marketing Research, Oct 2017, Vol.54(5), p.816 [Peer Reviewed Journal]

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5
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Article
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Low prices are just the beginning: price image in retail management.(Report)

Hamilton, Ryan ; Chernev, Alexander

Journal of Marketing, Nov, 2013, Vol.77(6), p.1(20) [Peer Reviewed Journal]

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6
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Article
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Linking sponsorship congruence with communication outcomes.(Match Game)(Report)

Prendergast, Gerard P. ; Poon, Derek ; West, Douglas C.

Journal of Advertising Research, June, 2010, Vol.50(2), p.214(13) [Peer Reviewed Journal]

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7
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Article
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The Future Looks "Right": Effects of the Horizontal Location of Advertising Images on Product Attitude

Chae, Boyoun (Grace) ; Hoegg, Joandrea

Journal of Consumer Research, Aug 2013, Vol.40(2), p.223 [Peer Reviewed Journal]

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8
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Conference Proceeding
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Does Visual Heaviness Convey Rich Flavor? Effect of Product Image Location on Consumers’ Taste Expectation

Togawa, Taku ; Park, Jaewoo ; Ishii, Hiroaki 2016

Advances in Consumer Research, Vol.44, p.762 [Peer Reviewed Journal]

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9
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Conference Proceeding
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I Like It Because I Imagined the Scent: Olfactory Imagery Improves Product Evaluation

Sharma, Varun ; Estes, Zachary 2016

Advances in Consumer Research, Vol.44, p.758 [Peer Reviewed Journal]

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10
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Article
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Disambiguating the Role of Ambiguity in Perceptual Assimilation and Contrast Effects

Lee, Michelle ; Suk, Kwanho

Journal of Consumer Research, Feb 2010, Vol.36(5), p.890 [Peer Reviewed Journal]

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