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Results 1 - 10 of 3,149  for Great Falls College MSU

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The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism

Bagchi, Rajesh ; Cheema, Amar Bagchi, Rajesh (correspondence author)

Journal of Consumer Research, February 2013, Vol.39(5), pp.947-960 [Peer Reviewed Journal]

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The Impact of Product Name on Dieters' and Nondieters' Food Evaluations and Consumption

Irmak, Caglar ; Vallen, Beth ; Robinson, Stefanie Irmak, Caglar (correspondence author)

Journal of Consumer Research, June 2013, Vol.40(Supp), pp.S45-S60 [Peer Reviewed Journal]

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Healthy Satiation: The Role of Decreasing Desire in Effective Self-Control

Redden, Joseph ; Haws, Kelly Redden, Joseph (correspondence author)

Journal of Consumer Research, February 2013, Vol.39(5), pp.1100-1114 [Peer Reviewed Journal]

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Goal Reversion in Consumer Choice

Carlson, Kurt ; Meloy, Margaret ; Miller, Elizabeth Carlson, Kurt (correspondence author)

Journal of Consumer Research, February 2013, Vol.39(5), pp.918-930 [Peer Reviewed Journal]

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A Stranger's Touch: Effects of Accidental Interpersonal Touch on Consumer Evaluations and Shopping Time

Martin, Brett Martin, Brett (correspondence author)

Journal of Consumer Research, June 2012, Vol.39(1), pp.174-184 [Peer Reviewed Journal]

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Australian smokers' and recent quitters' responses to the increasing price of cigarettes in the context of a tobacco tax increase

Dunlop, Sally ; Perez, Donna ; Cotter, Trish Dunlop, Sally (correspondence author)

Addiction, September 2011, Vol.106(9), pp.1687-1695 [Peer Reviewed Journal]

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The Lonely Consumer: Loner or Conformer?

Wang, Jing ; Zhu, Rui ; Shiv, Baba Wang, Jing (correspondence author)

Journal of Consumer Research, April 2012, Vol.38(6), pp.1116-1128 [Peer Reviewed Journal]

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Category Taken-for-Grantedness as a Strategic Opportunity: The Case of Light Cigarettes, 1964 to 1993

Hsu, Greta ; Grodal, Stine Hsu, Greta (correspondence author)

American Sociological Review, February 2015, Vol.80(1), p.28 [Peer Reviewed Journal]

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Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice

Chan, Cindy ; Berger, Jonah ; Van Boven, Leaf Chan, Cindy (correspondence author)

Journal of Consumer Research, October 2012, Vol.39(3), pp.561-573 [Peer Reviewed Journal]

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Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception

Kim, Sara ; Mcgill, Ann Kim, Sara (correspondence author)

Journal of Consumer Research, June 2011, Vol.38(1), pp.94-107 [Peer Reviewed Journal]

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