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RESEARCH-AND-DEVELOPMENT COSTS AND RETURNS - PHARMACEUTICALS

Baily, Martin

The Journal of Political Economy, JAN/FEB 1972, p.70 [Peer Reviewed Journal]

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MARKETING CONTRACEPTIVES BY MAIL

Farley, John ; Harvey, Philip

Journal of Advertising Research, Oct 1972, Vol.12(5), p.15 [Peer Reviewed Journal]

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DRUG SAFETY AND EFFECTIVENESS - RATING THE PHARMACEUTICAL INDUSTRY

Brooke, Paul

Business and Society Review / Innovation, WINTER 1973/1974, Issue 8, p.79 [Peer Reviewed Journal]

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Cost Effectiveness of Current Awareness Sources in the Pharmaceutical Industry

Ashmole, R ; Smith, D ; Stern, B

Journal of the American Society for Information Science (pre-1986), Jan/Feb 1973, p.29 [Peer Reviewed Journal]

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AN EVALUATION OF CONSUMER PROTECTION LEGISLATION THE 1962 DRUG AMENDMENTS

Pelzman, Sam

The Journal of Political Economy, SEP/OCT 1973, p.1049 [Peer Reviewed Journal]

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Advertisement 3 -- No Title

Journal of the American Society for Information Science (pre-1986), Jan/Feb 1974, p.76 [Peer Reviewed Journal]

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PRICING BEHAVIOR OF THE ETHICAL PHARMACEUTICAL INDUSTRY

Cocks, Douglas ; Virts, John

The Journal of Business, JULY 1974, p.349 [Peer Reviewed Journal]

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AN EVALUATION OF THE EXPECTANCY VALUE MODEL OF ATTITUDE MEASUREMENT FOR PHYSICIAN PRESCRIBING BEHAVIOR

Harrell, Gilbert ; Bennett, Peter

JMR, Journal of Marketing Research, AUG 1974, p.269 [Peer Reviewed Journal]

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TECHNICAL CHANGE AND FIRM SIZE - THE PHARMACEUTICAL INDUSTRY

Vernon, J ; Gusen, Peter

The Review of Economics and Statistics, AUG. 1974, Vol.56(3), p.294 [Peer Reviewed Journal]

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SQUIBB SCIENCE INFORMATION SYSTEM - COMPUTERIZED SELECTIVE-DISSEMINATION, CURRENT-AWARENESS, AND RETROSPECTIVE-SEARCHING OF PHARMACEUTICAL LITERATURE

Frycki, S ; Roskos, P

Journal of the American Society for Information Science, MAY-JUNE 1975, Vol.26(3), p.174 [Peer Reviewed Journal]

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